My blue heart exists to encourage understanding and compassion towards everyone who has to live on without someone they love.

We aim to give bereaved people a way to show others they are grieving through wearing a heart shaped badge, in forget-me-not blue, with a red heart in its heart.  The badge conveys the message `I carry your heart in mine’ and always will.

We hope the blue hearts will become a nationally recognised symbol of bereavement, providing a way to communicate loss and giving others the opportunity to show consideration and support.

All profits from the sale of blue hearts are donated to other established charities to support their work with bereaved children.  To date we have supported CLIC Sargent, East Anglia’s Children’s Hospices and the Nicky’s Way programme at St Nicholas Hospice.  We also aim to promote the use of blue hearts in schools to support children and young people who have experienced a significant loss.